Meet the team of
At freeli, we believe that every person has the ability to connect to their emotions, give them space, and turn them into a language of understanding, closeness, and growth.
Ina Katsav
The Illustrator Of freeli
Inna Katseva is the creative hand and heart behind the *Emotional Dictionary* illustrations.
With decades of experience in art, design, and children’s book illustration, Inna has a gift for turning feelings into vibrant, relatable characters and scenes.
Her playful yet thoughtful style brings each card to life, helping children and adults connect, share, and understand emotions in a simple and engaging way.
From public murals to intimate storybooks, Inna’s work always carries her signature warmth, color, and charm—making the *Emotional Dictionary* as beautiful to look at as it is meaningful to use.
Dorit Reif
The Creator Of freeli
Dorit Raif is the mind behind *Freeli’s* unique tools for emotional growth and effective time management.
A business consultant, NLP Master Practitioner, and life coach, Dorit has spent over a decade helping people develop skills, confidence, and clarity—whether in business, education, or daily life.
Her passion for practical, beautiful, and easy-to-use solutions inspired the creation of the *Emotional Dictionary* card set and the *Time Management Board*, now loved by families, educators, and professionals worldwide.
With every product, Dorit’s mission is simple: to make personal development engaging, accessible, and a little more colorful.
freeli
״The Freedom to Feel״
At freeli, we believe that emotional awareness and effective time management are the keys to a happier, more balanced life. Our products are designed to make these skills engaging, accessible, and beautiful – so they become a natural part of everyday life.
The ideas behind freeli come from Dorit Raif, a business consultant, NLP Master Practitioner, and life coach with over a decade of experience helping people grow, communicate, and thrive.
Dorit’s passion for creating practical, user-friendly tools led to the development of the Emotional Dictionary card set and the Time Management Board.
Bringing these ideas to life visually is Inna Katseva, an award-winning illustrator and designer whose vibrant, expressive art turns concepts into captivating, relatable experiences. With a career spanning children’s book illustration, large-scale murals, and product design, Inna’s work ensures each freeli product is as delightful to look at as it is to use.
Together, we combine creativity, expertise, and heart – crafting tools that help people of all ages connect, communicate, and manage their time with confidence and joy.
freeli is more than an emotional game - it’s a creation born from the meeting of two worlds: an artist and a business consultant, dreams and practicality, heart and mind.
This is our story:
More than twelve years ago, Ina and Dorit met in a business development course.
Dorit spoke openly about emotions in the business world, and Ina – who had long dreamed of creating emotion-focused cards but was afraid to take the leap – felt she simply had to approach her.
A conversation about fears, emotions, and the things that hold us back became the spark that ignited a deep connection.
Just like the Emotion Cards themselves, their partnership was born from an honest, courageous conversation.
Since then, they’ve not only created and developed together, but also become close friends — sharing a path and a vision for more than a decade.
